Born: April 15, 1987
Occupation: Businessman and Entrepreneur
Challenges overcome: Dyslexia
Successes, Achievements & Awards:
James Middleton was born in Reading on 15th April 1987. James was diagnosed with dyslexia at the age of eleven, and struggled in school with spelling, literacy and reading out loud in class. Despite studying hard, James’ dyslexia stopped him from passing his A-Level exams and attending University. After retaking them at another sixth form college, he managed to get a place at Edinburgh University to study Environmental Geosciences and Rural Resources Management. James left University after a year to start on his own business ventures. Within a few months of leaving University he started his first business, The Cake Kit Company.
James Middleton is now a businessman and runs the Cake Kit company, which creates themed birthday cakes and cake making kits for birthdays and other occasions. He is also a member of the Middleton family, brother to Kate Middleton, the Duchess of Cambridge.
His most recent business venture is a company called Boomf, which he runs with business partner, Andy Bell. The company allows customers to print their photos onto marshmallows and has gained a lot of interest and success, even a successful partnership with Selfridges.
His dyslexia was put under pressure when he was asked to read at his sister’s wedding, which was going to be televised across the world. To ensure a word-perfect delivery at Westminster Abbey, he had to rewrite the biblical text into a version he could understand, ‘I had to retype the whole of the reading phonetically, and that’s how I learnt it….In that way I became confident in it, and then I felt I was perfectly capable of doing it.’
These days, James is proud of his dyslexia, and has spoken on behalf of the British Dyslexia Association to help raise awareness.
‘I do make lots of spelling mistakes still – for a time the word “corporate” on my website was spelled “coprate”. But I’m not embarrassed. The way I see it, it is part of me. The key is to become completely confident about it.’ ‘If I had a choice I would still choose to be dyslexic, because I feel it helps me see things in a different way,’ he says. There is a talent in dyslexia, it can help you see things creatively. So I wouldn’t change a thing.’
Dyslexia, also known as alexia or developmental reading disorder, is characterised by difficulties when learning to read and with differing language comprehension despite normal or above-average intelligence. This includes difficulty with phonological awareness, phonological decoding, processing speed, orthographic coding, auditory short-term memory, language skills and verbal comprehension, or rapid naming of objects. Dyslexia only affects some skills and abilities and is not linked to a person’s general level of intelligence.
Dyslexia. (2015, June 9). In Wikipedia, The Free Encyclopedia. Retrieved 14:01, June 10, 2015, from http://en.wikipedia.org/w/index.php?title=Dyslexia&oldid=666227145
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James William Middleton. (2015, May 14). In Wikipedia, The Free Encyclopedia. Retrieved 13:54, June 10, 2015, from http://en.wikipedia.org/w/index.php?title=James_William_Middleton&oldid=662342027